How to write blog content that you the desired results

How to write blog content that you the desired results

In the process of publishing our own blogs and many consultations with a number of customers for services blogging business, we have found a company to be clear about what we are trying to achieve with a blog.

We found that it can get basically three types of goals, the company with a blog.

First Increase the visibility and traffic

Second The creation of a leadership, authority and brand image

Third Lead Generation and Sales

Although the results of the first two goals are difficult to measure in numbers, the third is easier to quantify. A corporate blog can indeed meet these three objectives, but it helps enormously if the content was created designed to achieve the exact way you want.

This is how we advise our clients to go on creating content that meets those goals.

First Increase the visibility and traffic

If your goal is to create greater visibility into search engines and social networks, qualified for the important keywords in your area and need to get more traffic to your blog, your content is optimized for key words Explore scans your target audience.

It begins with understanding your audience you prefer, research your choice of keywords and where they "hang out" online. You can then content SEO is to increase the ranking of search engines and provide relevant information for the keywords and topics that are looking for.

The first places and social participation to help not only your audience will find it easier, but also for visitors to your blog for a period of time to increase. Almost every blog can be optimized to improve the search rankings and traffic, and these tasks can be outsourced easily, even for the content you have written.

Second The creation of a leadership, authority and brand image

The type of content that creates the authority and leadership is very different from the class for SEO and lead generation written. To you or your company's written messages, we prove that the authority of his deep knowledge and experience as a leader or "go-to" expert opinion to have.

This includes writing articles and insightful commentary on topics that have a problem that affects their industry or address made at the top in their field and their impact on your company or your products and services discussed.

Usually much more expensive, this kind of writing, how to outsource the writing of premium content, either by yourself or by an expert in the field of a certain level of knowledge and experience in their field has.

Messages authority are much more likely to be shared on social media, because if you do your readers to share their cutting-edge information, some of its luster rubbed off on them and helps them improve their own authority, friends and customers.

Blogs like TechCrunch and Mashable blogs are excellent examples of leadership and command of an incredible speed of social media sharing.

The best way is to publish a blog that provides the authority to send messages to themselves and to have a content writer in SEO Blog writes versed been optimized, so do not miss out on potential traffic generated by research.

Third Lead Generation and Sales

The search for solutions that meets their needs - - immediately the type of messages that generates leads and sales are directed to a very different kind of player.

These messages usually indicate a problem that confronts you is know your target group and treated with a solution that can be purchased or opt-in immediately presented.

They work best when they contain certain keywords that are included in the search engines buyer, or to a mailing list of hungry prospects for their solution.

The aim is to promote measures - in the form of subscription or sale of any product or service that is yours or belongs to another person. E-commerce portals often use such contributions to promotions and discounts for buyers of holiday to announce.

Although it is well used for all three types of messages on an individual company blog is the best way to get clarity on what kind of audience you are trying to reach with their messages and what kind of action they want to win this Generate.